LUXCARBON

We helped the family-owned business LuxCarbon manage a generational change by developing a strategic narrative that unites the past and future. The story honored the company's heritage and embraced its forward-looking ambitions to expand its position in the modern commodity market.

Year

FROM

Facing a generational shift in a family-owned commodity business.

TO

'In our Element' – a narrative that embodies the generational story.

2023

“P.CC captured the essence of what LuxCarbon stands for and what unites everyone in our company, distilling our collective passion into a cohesive narrative that propels our transformation.”

Jean Wagner, Managing Director LuxCarbon

“P.CC captured the essence of what LuxCarbon stands for and what unites everyone in our company, distilling our collective passion into a cohesive narrative that propels our transformation.”

Jean Wagner, Managing Director LuxCarbon